Photographer Peter Hurley has coined “squinching,” a new way of manipulating your facial muscles in order to look better in pictures. Hurley thinks that looking into the camera like a wide-eyed anime character “portrays fear and uncertainty,” which squinching will eliminate, making you look like a confident lady- or man-killer rather than a deer in the headlights.

So how does one squinch? To squinch, you “lift and tighten the lower eyelid and only allow the top eyelid to come down slightly.”