Obviously people don't respond to your emails . . . responding to emails is SO America Online.  But do you ever get the feeling people aren't even READING your emails?


A new study figured out three secrets to improve the chances of people actually reading your emails.  They may not respond . . . but one step at a time.


1.  Make the subject six to 10 words long.  Your next best bet is to keep the subject line under five words.  Don't ever go over 20 words.


2.  Put the person's first name in the subject line.


3.  And think about using a MOVIE TITLE or SONG LYRIC in the subject line.  Emails with movies or lyrics in the subject line were almost twice as likely to get opened as other emails. 



(Marketing Land)

photo credit: Sky Noir via photopin cc